Navy Yard Sta 008 070506.jpg

Welcome to

CLM Marketing

Discover. Imagine. Deliver

Marketing strategy/advertising services/communications

 
 
nola-jazz-fest-624x312.jpg

About Us

CLM Marketing, LLC is a certified minority-owned small disadvantaged business, and certified business enterprise (CBE) of Washington D.C. We specialize in Marketing Consulting, Strategic Communications, and Advertising services.

 

Phone

(862) 250-0500 

Location

Washington D.C. 

Email

Chris@chris-mcleod.com

1750-pennsylvania_1200xx1012-569-0-64.png

Capability Statement

Company Overview

CLM Marketing, LLC is a marketing management consulting firm headquartered in Washington D.C.  We are a CBE-certified business with HUBZone certification. We provide marketing, branding, and advertising services to help commercial and government clients reach and engage target customers.  Our strategic approach using market research and strategy, communications, and creative development ensures that we deliver effective solutions that meet our clients’ unique marketing and branding goals.

 As a minority-owned small disadvantaged business we have over ten years of experience in creating and delivering marketing campaigns across both the private and public sectors. Our philosophy is not only to develop creative and personalized marketing solutions for our customers, but also to equip them with the knowledge to both execute on those recommendations and continually optimize the results going forward. 

Core Capabilities

We specialize in delivering effective marketing services in the following areas:

•       Market Research & Analysis

•       Strategic Communications

•       Graphic Design

•       Web Development

•       Marketing and Branding Workshops and Seminars

•       Digital Advertising / Social Media Marketing

•       Video Content Production

•       Marketing Management

Key Differentiators

Our Approach:

We use a teaching approach to educate our customers to be better marketers long after the project is complete.

Our Experience:

We have direct industry experience in marketing and advertising for both private and public-sector businesses and organizations.

Our Service:

Our size enables us to provide a personalized touch to our customers, responding quickly to their needs while gaining a deeper understanding of their organizational challenges.

Past Performance

•       Project Management and communications services for FAA

•       Marketing management services for SBA, DoD, and USDA

•       Global advertising and brand strategy for ExxonMobil and Microsoft

•       Branding, marketing, and communications training workshops for Maryland State Arts Council and Delaware Division of the Arts

•       Healthcare marketing management services for Humana

•       Small business marketing counseling for the National Urban League

Our Codes

Duns number

022532617

Cage Code

817K2

NAICS Codes

541611 - Administrative Management and General Consulting Services

541612 - Human Resources Consulting Services

541613 - Marketing Consulting Services

541810 – Advertising Agencies

541840 – Media Representatives

611430 – Professional and Management Development Training

541850 – Outdoor Advertising

NIGP Codes

915-01-00 – Advertising Agency Services

918-07-00 – Advertising Consulting

918-76-00 - Marketing Consulting Services

961-53-00 - Marketing Services

924-00-00 – Educational/Training Services

standout.jpg

Our Team

Founder & President

Chris McLeod

Chris McLeod is the Founder and President of CLM Marketing, LLC, leading research and strategy. He started his professional career in music and television before he discovered his passion for marketing. This passion has enabled him to work with organizations in both the private and public sectors and has taken him around the country, sharing his knowledge about how to use a strategic marketing approach to build awareness and engage target audiences.  

He received his B.A. in Law, Jurisprudence, & Social Thought from Amherst College and an M.B.A in Marketing from Howard University.

Creative Director

Mtheto chisala

Mtheto Chisala is the Creative Director of CLM Marketing LLC, leading graphic design and web development.  He brings over 13 years of experience in graphic design and web development working on projects for outreach and non-profit organizations as well as several state-supported initiatives.  He is passionate about staying abreast of industry trends so that clients’ work will be on the front end of future design standards and direction.

He is an alumnus of Bowie State University and Montgomery College.

Cloud sky.png

Our Work

(Some Examples)

Communications & Advertising 

THE CLIENT

The Family Crisis Center of Prince George’s County

THE CHALLENGE

Educate the public about the wide range of Family Crisis Center’s (“FCC”) services to support both domestic violence (“DV”) survivors  and abusers.  The organization needed to change the public’s perception that FCC was only a domestic violence shelter, while also letting people know that they also offer services for DV abusers as well as victims.

SERVICES PROVIDED

Competitive Analysis. Messaging Platform Development. Advertising Campaign Development.

THE SOLUTION

We developed the “Call Me Victor” advertising campaign that raised awareness about FCC and changed the traditional tone of the domestic violence messaging from a focus on the abuse to a more inspirational and results-focused communications that highlighted how FCC helps both victims and abusers to be victorious after domestic violence.

The campaign appeared at bus stops and metro stations across Prince George’s county and led to a 15% increase in calls to the center hotline.

Web Design & Development

THE CLIENT

CommonHealth ACTION (“CHA”), a Washington D.C .based non-profit organization focused on the intersections among policy, power dynamics, socio-economic factors, and public and community health practice, helping communities and organizations create equal opportunities for all people to achieve optimal health.

THE CHALLENGE

CHA was suffering from a site that was visually unappealing and not scalable to accommodate the organization’s growth. Furthermore, CHA staff were unable to make ad hoc day-to-day content changes on the site without technical expertise.  a more engaging yet informative website for CHA’s ever-expanding business on a platform that makes it easy for the available staff to administer and change content as needed.

SERVICES PROVIDED

Content Strategy. Website Design & Development, UI/UX Design

THE SOLUTION

We created a more engaging yet informative website for CHA’s ever-expanding services on a platform that made it easy for their staff to update the content as needed.

Screen Shot 2018-12-16 at 1.44.33 PM.png

Marketing & Brand Strategy

THE CLIENT

Asante Children’s Theatre

THE CHALLENGE

Asante Children’s Theatre (“ACT”) needed to expand its audience beyond the immediate community and change the public’s perception about what the organization does.  Furthermore, ACT needed to position itself better to potential funders.

SERVICES PROVIDED

Marketing and Branding Workshops. Market Research & Analysis. Strategic Planning. Brand Platform Development. Strategic Communications. Digital/Social Media Advertising Planning. Naming.

THE SOLUTION

Over the course of two years, we worked with ACT to gradually change its brand positioning and messaging as well as provide recommendations on how to use more effective advertising techniques. We provided a range of activities and deliverables including digital surveys to understand current brand perceptions, competitive analyses to learn how others message, and brand perceptual mapping to identify the opportunities for deep customer relationships.

ACT

Branding & Logo Development

OVERVIEW

We develop logos as essential elements of your brand’s visual identity. Our process starts with understanding clients’ goals and using that information to create visual identifiers that speak to their unique challenges.

Logo Development
sunny-landscape.jpg

Contact

Phone: (862) 250-0500

Email: chris@chris-mcleod.com