CLM Marketing, LLC is a certified minority-owned small disadvantaged business, and certified business enterprise (CBE) of Washington D.C. We specialize in Marketing Consulting, Strategic Communications, and Advertising services.
CLM Marketing, LLC is a marketing management consulting firm headquartered in Washington D.C. We are a CBE-certified business with HUBZone certification. We provide marketing, branding, and advertising services to help commercial and government clients reach and engage target customers. Our strategic approach using market research and strategy, communications, and creative development ensures that we deliver effective solutions that meet our clients’ unique marketing and branding goals.
As a minority-owned small disadvantaged business we have over ten years of experience in creating and delivering marketing campaigns across both the private and public sectors. Our philosophy is not only to develop creative and personalized marketing solutions for our customers, but also to equip them with the knowledge to both execute on those recommendations and continually optimize the results going forward.
We specialize in delivering effective marketing services in the following areas:
• Market Research & Analysis
• Strategic Communications
• Graphic Design
• Web Development
• Marketing and Branding Workshops and Seminars
• Digital Advertising / Social Media Marketing
• Video Content Production
• Marketing Management
We use a teaching approach to educate our customers to be better marketers long after the project is complete.
We have direct industry experience in marketing and advertising for both private and public-sector businesses and organizations.
Our size enables us to provide a personalized touch to our customers, responding quickly to their needs while gaining a deeper understanding of their organizational challenges.
• Project Management and communications services for FAA
• Marketing management services for SBA, DoD, and USDA
• Global advertising and brand strategy for ExxonMobil and Microsoft
• Branding, marketing, and communications training workshops for Maryland State Arts Council and Delaware Division of the Arts
• Healthcare marketing management services for Humana
• Small business marketing counseling for the National Urban League
541611 - Administrative Management and General Consulting Services
541612 - Human Resources Consulting Services
541613 - Marketing Consulting Services
541810 – Advertising Agencies
541840 – Media Representatives
611430 – Professional and Management Development Training
541850 – Outdoor Advertising
915-01-00 – Advertising Agency Services
918-07-00 – Advertising Consulting
918-76-00 - Marketing Consulting Services
961-53-00 - Marketing Services
924-00-00 – Educational/Training Services
Founder & President
Chris McLeod is the Founder and President of CLM Marketing, LLC, leading research and strategy. He started his professional career in music and television before he discovered his passion for marketing. This passion has enabled him to work with organizations in both the private and public sectors and has taken him around the country, sharing his knowledge about how to use a strategic marketing approach to build awareness and engage target audiences.
He received his B.A. in Law, Jurisprudence, & Social Thought from Amherst College and an M.B.A in Marketing from Howard University.
Mtheto Chisala is the Creative Director of CLM Marketing LLC, leading graphic design and web development. He brings over 13 years of experience in graphic design and web development working on projects for outreach and non-profit organizations as well as several state-supported initiatives. He is passionate about staying abreast of industry trends so that clients’ work will be on the front end of future design standards and direction.
He is an alumnus of Bowie State University and Montgomery College.
Communications & Advertising
The Family Crisis Center of Prince George’s County
Educate the public about the wide range of Family Crisis Center’s (“FCC”) services to support both domestic violence (“DV”) survivors and abusers. The organization needed to change the public’s perception that FCC was only a domestic violence shelter, while also letting people know that they also offer services for DV abusers as well as victims.
Competitive Analysis. Messaging Platform Development. Advertising Campaign Development.
We developed the “Call Me Victor” advertising campaign that raised awareness about FCC and changed the traditional tone of the domestic violence messaging from a focus on the abuse to a more inspirational and results-focused communications that highlighted how FCC helps both victims and abusers to be victorious after domestic violence.
The campaign appeared at bus stops and metro stations across Prince George’s county and led to a 15% increase in calls to the center hotline.
Web Design & Development
CommonHealth ACTION (“CHA”), a Washington D.C .based non-profit organization focused on the intersections among policy, power dynamics, socio-economic factors, and public and community health practice, helping communities and organizations create equal opportunities for all people to achieve optimal health.
CHA was suffering from a site that was visually unappealing and not scalable to accommodate the organization’s growth. Furthermore, CHA staff were unable to make ad hoc day-to-day content changes on the site without technical expertise. a more engaging yet informative website for CHA’s ever-expanding business on a platform that makes it easy for the available staff to administer and change content as needed.
Content Strategy. Website Design & Development, UI/UX Design
We created a more engaging yet informative website for CHA’s ever-expanding services on a platform that made it easy for their staff to update the content as needed.
Marketing & Brand Strategy
Asante Children’s Theatre
Asante Children’s Theatre (“ACT”) needed to expand its audience beyond the immediate community and change the public’s perception about what the organization does. Furthermore, ACT needed to position itself better to potential funders.
Marketing and Branding Workshops. Market Research & Analysis. Strategic Planning. Brand Platform Development. Strategic Communications. Digital/Social Media Advertising Planning. Naming.
Over the course of two years, we worked with ACT to gradually change its brand positioning and messaging as well as provide recommendations on how to use more effective advertising techniques. We provided a range of activities and deliverables including digital surveys to understand current brand perceptions, competitive analyses to learn how others message, and brand perceptual mapping to identify the opportunities for deep customer relationships.
Branding & Logo Development
We develop logos as essential elements of your brand’s visual identity. Our process starts with understanding clients’ goals and using that information to create visual identifiers that speak to their unique challenges.